The Team
We built this because nothing else worked for how our brains actually operate.
selfActual isn’t a product we dreamed up in a whiteboard session. It’s the thing we needed and couldn’t find.
Jeremy Wright
Jeremy built the first version because his brain needed it. Not a product — survival infrastructure. Something that could hold the context he couldn’t hold and catch the patterns he couldn’t see from the inside. The method that fell out of that became the foundation of selfActual.
He’s spent 25 years at the intersection of human behavior and digital systems. He wrote the first business book on social media before the category had a name, and taught at seven universities — Stanford, Cornell, LSE among them — without a PhD, because the work spoke for itself. He doesn’t go looking for insights. He builds something real and pays attention to what falls out.
Brad Topliff
Brad has spent 25 years making complicated systems make sense to people who don’t think in code. From the Apple Newton team to sixteen years bringing human-centered design into engineering-driven companies, the throughline is the same: build the right thing before the world is ready for it, then wait for it to catch up.
He designed selfActual’s vault, its behavioral layer, and its architecture — then built the whole production system himself, with AI as his engineering team. He couldn’t have built it without AI. And AI couldn’t have built it without him.
Why this, why now
Every AI company is racing to add memory and personalization. None of them are building the center — and they can’t. The platform that models you has every reason to keep what it learns. A self-knowledge layer that actually belongs to you can only be built by someone who doesn’t compete with the platforms it connects to.
That gap isn’t closing. It’s our company.
We believe self-knowledge compounds — over a career, over a lifetime — but only if you own it. We believe in the power of the individual, at scale. Everything we’ve built over the years pointed here.