The self-knowledge layer for the AI era

AI keeps getting smarter.
It still doesn't know you.

Most AI remembers what you said. selfActual knows how you work. There's a difference — and it compounds every session.

Known-AI · Personal Intelligence Infrastructure

The behavioral layer underneath AI.

A persistent operator model stored in a W3C Solid vault, bridged to AI agents via MCP. Portable across platforms. Sovereign by architecture.

Join Waitlist Alpha · Invite Only · 2026
What it is
Known-AI
What it knows
How you work & think
Who owns it
You do
If you leave
It comes with you
Category
Known-AI
Layer
Behavioral
Protocol
W3C Solid
Custody
Operator-owned
The Core Insight

Every AI conversation starts from scratch. What if it didn't?

What everyone else does

You close the chat. The AI forgets everything. Next time you open it, you re-explain your project, your preferences, your thinking style. It's capable — but it has no idea who you are. Every conversation is Day One.

What selfActual does

Your AI already knows you when you sit down. Not because it stored your conversations — because you carry a living model of yourself that any AI can read. Start in Claude. Continue in ChatGPT. The understanding travels with you.

The Core Insight

Current AI thinks the conversation belongs to the model. We think it belongs to you.

What everyone else does

The session ends. The context evaporates. Next time you sit down, you re-brief from scratch. The AI is capable but uninitiated — every conversation is Day One.

What selfActual does

Your operator model persists. Start in Claude. Continue in ChatGPT. Close in Gemini. The continuity didn't break. Because it never belonged to the model — it lived in your vault, traveled with you, and arrived oriented.

Your self-knowledge should travel with you — not disappear when you close a tab.
The continuity belongs to the operator.
Why Now

AI is learning to use your tools. Nobody's teaching it who you are.

Every AI company is racing to connect to your calendar, your files, your Slack. That's useful — but it's not understanding. Knowing what you did last Tuesday is different from knowing how you make decisions. That deeper layer is what's missing.

Why Now

The industry is adding context. Nobody is building knowing.

Files. Calendars. Slack history. RAG pipelines. PKM systems. It will all work. Eventually. And when it does, every system will hold the same morass of the same data — and none of it will know the operator underneath.

01 · Context
Them

What you've done.

Us

How you work.

02 · Memory
Them

Session history.

Us

A living model of you.

03 · Output
Them

Better answers.

Us

A better thinking partner.

The Product

A private vault that holds what makes you, you.

Think of it as a personal home base for everything AI should know about you — your strengths, your patterns, your decisions, your preferences. It lives in one place you own, and every AI you use can read from it. The more you use it, the smarter it gets.

The Product

A living model of how you operate.

Not a profile. Not preferences. A behavioral vault — native to you, portable across platforms, accessible to any AI surface. Updated every session. Owned by you. Built on W3C Solid with an MCP bridge to AI agents.

01

Works everywhere

Use it with Claude, ChatGPT, Gemini, or any AI that supports open protocols. Your self-knowledge isn't locked to one provider — it travels with you.

Portable

Works across Claude, ChatGPT, Gemini, and any MCP-compatible surface. Vault data is protocol-native, not API-dependent. Your wiring travels with you.

02

Gets smarter over time

Every conversation sharpens the model. Not because the AI is surveilling you — because you choose to close sessions deliberately, capturing what matters.

Persistent

Every session sharpens the model. Sessions close deliberately instead of evaporating. Profile sections, session logs, and assessment data compound across surfaces.

03

Yours forever

Built on an open standard for personal data ownership. Your vault is yours — cryptographically, legally, actually. If you leave, everything comes with you. No lock-in.

Sovereign

Built on W3C Solid. Your vault is yours cryptographically. Pod-level access control with granular consent surfaces. We are the custodian, not the owner.

The Apps

Five apps that get smarter together.

Each app adds to what your AI knows about you. Because they share one vault, what one learns makes the others better. It's like having a team that actually talks to each other.

Five apps. One vault. Shared behavioral state.

Every app reads from and writes to the same Solid pod via MCP tools. Cross-surface state means Imprint's profile sections enrich Atlas coaching, and Atlas assessment data informs Imprint's operator model. No integration layer — shared substrate.

Imprint
Live

Imprint

An AI thinking partner that actually remembers you. It builds a growing understanding of how you think, challenges your ideas, and picks up where you left off — every session, across platforms.

AI thinking partner with persistent operator model. Session logs, profile sections, and growth protocol maintain behavioral continuity across conversations. 25+ vault MCP tools. Multi-gear cognitive framework.

Atlas
Coming Soon

Atlas

All your personality assessments and reflections in one place. Import from MBTI, Enneagram, Gallup, Insights Discovery — and get AI coaching that sees the whole picture, not one piece.

Self-knowledge navigator aggregating 9+ assessment frameworks (MBTI, Enneagram, Insights, CliftonStrengths, Flow Attributes, Cantril, AST) with AI coaching grounded in vault-stored structured data.

Vault
Live

Vault

The personal data store at the center of everything. Every app reads from it and writes to it — your data, in open formats you can take with you. Private by default. Portable forever.

Solid-based personal data store with automated dual-pod provisioning. WebID-based identity, pod-level ACLs, RDF-native storage. Platform API Gateway. The connective substrate all apps share.

Currents
Standalone Coming Soon

Currents

Tasks, threads, and projects in one place — captured by you, Imprint, or Atlas, so nothing falls through the cracks. Embedded in Imprint today, standalone app coming soon.

Kanban task manager reading from and writing to vault via MCP. Cross-surface task capture: Imprint, Atlas, and Claude Code all write tasks to the same vault substrate. Embedded in Imprint; standalone at tasks.selfactual.ai.

Wisdom
Coming Soon

Wisdom

Your saved articles, notes, and research — turned into a personal knowledge base your AI can actually use and cite. Connects to tools you already use like Readwise and Obsidian.

Personal knowledge base with structured ingestion from Readwise, Hypothesis, and Obsidian. AI-citable source graph stored in vault. Retrieval-augmented generation grounded in user-curated sources, not open web.

How It Works

Use the apps. Your vault grows. AI gets smarter.

There's no setup. No data entry. Just start using Imprint or Atlas. Every conversation, every assessment, every reflection adds to what your AI knows about you — automatically, privately, in a place you own.

Step 1

Use the tools

Have conversations. Take assessments. Reflect. Each interaction adds to your self-knowledge.

Step 2

Your vault fills up

Everything you create lives in one private, portable place — structured, connected, and always yours.

Step 3

AI understands you

The more you use it, the better it knows you. Not from surveillance — from the self-knowledge you chose to share.

The Architecture

The bridge nobody else has built.

selfActual connects two protocols that were never designed to talk to each other — creating the first production link between personal data sovereignty and AI agents.

Your Vault

W3C Solid Protocol

selfActual MCP Server

AI Agents

Model Context Protocol

Your data lives in a Solid pod you own. AI agents read from it through MCP — the open protocol for connecting AI to external data. Three surfaces already read from the same vault: Imprint, Atlas, and Claude Code. 25+ tools, 9 resources. Live at mcp.selfactual.ai. If selfActual disappears, your data persists.

What This Unlocks

Imagine if every AI already understood you.

When self-knowledge becomes infrastructure.

For You

Every AI you use starts from understanding — your strengths, your patterns, your context. No more re-explaining yourself. Your self-knowledge compounds across every conversation, every tool, every platform.

Persistent operator model across all AI surfaces. Assessment data, session logs, profile sections, and behavioral observations compound across conversations. No re-briefing. The vault is the substrate.

For Teams

Share what you want your team to know — your working style, your strengths, when you're in flow. Keep what's private, private. Collaboration that starts from real understanding, not guesswork.

Multi-pod topology: personal vaults with org-level sharing surfaces. Firewall-and-sharing architecture. Consent-gated attribute publication. Inside-out collaboration grounded in structured self-knowledge.

For Organizations

Coaching and development that employees actually trust — because the data belongs to the person, not the company. Assessment results that travel when people change roles. Investment in people that compounds.

Enterprise coaching without data liability. Portable assessment data across role changes. L&D investment compounds in the person's vault, not the platform. Fiduciary custody model eliminates data-governance friction.

For the World

A new default for personal data: you own it, you control it, it travels with you. From healthcare to education — self-knowledge that doesn't reset every time you switch systems.

Fiduciary data custody as foundational infrastructure. Portable learner profiles, patient-owned health data, cross-platform identity. Open standards (W3C Solid) prevent vendor lock-in. Trust infrastructure for the AI era.

Trust by Design

Your data is yours. That's not a promise — it's how the system works.

Your bank holds your money, but it's legally yours. They can't spend it or keep it if you leave. We apply the same principle to your self-knowledge. It's called being a data fiduciary.

Most companies say "we take privacy seriously." That's a policy — it can change with a board vote. selfActual's approach is different: the trust is built into the architecture itself, not bolted on as a promise.

  • Your vault belongs to you — technically and legally. Built on an open standard, not our proprietary system.
  • We never train on your data. What you share improves your AI, nobody else's.
  • You decide what to share and with whom. Private by default. Sharing is always your choice.
  • If you leave, everything comes with you. Open formats, full export, zero lock-in.
  • We're the custodian, not the owner. That distinction matters — and it's structural.

Data fiduciary architecture. Not policy — protocol.

Fiduciary custody: we hold the data, you own it. Like a bank with deposits — the architecture enforces the obligation, not a terms-of-service document.

selfActual's trust model is structural. W3C Solid pods provide cryptographic ownership. Access control is pod-native, not application-layer. Consent is granular and revocable. The MCP bridge reads but never persists vault data.

  • W3C Solid pods with WebID-based identity. Cryptographic ownership, not account-based.
  • Zero training on user data. Vault reads are session-scoped and never cached beyond the interaction.
  • Granular consent surfaces: attribute-level sharing with revocation. Pod-level ACLs.
  • Full data portability. RDF-based open formats. No proprietary schema lock-in.
  • Fiduciary custody model: selfActual is custodian, user is owner. Enforceable, not aspirational.
The Team

Built by people who believe your data is yours.

Brad Topliff

Product and Strategy

25 years building enterprise software for companies like Apple, Disney, and TIBCO. Now building the infrastructure that makes your self-knowledge portable, private, and actually yours. The person who decided your data should belong to you — and architected a system that enforces it.

25 years in enterprise software architecture (Apple, Disney, TIBCO SaaS). Architected selfActual's Solid vault infrastructure, MCP bridge, multi-pod topology, and platform API gateway. Designed the fiduciary custody model. W3C Solid ecosystem contributor.

Jeremy Wright

AI and Technology

Sold a search engine to Microsoft at 14. Stanford fellow. Built and led global teams of up to 800 people. Then built the first AI designed around knowing one person deeply — the system that became Imprint. Designing what it feels like when AI actually understands you.

Sold a search engine to Microsoft at 14. Stanford fellow. Former agency leader ($500M annual book, teams of 3–800). Built the first AI system designed around a single known operator — the behavioral model, gear framework, and session lifecycle that make Imprint's operator model persistent and calibrating.

Chris Heuer

GTM and Customer Success

Over a decade of thought leadership on how people actually adopt new technology. Helped democratize publishing through one of the internet's first major blogging networks. Now leading market positioning, investor conversations, and go-to-market strategy — and selfActual's most active daily user.

Decade-plus thought leadership on organizational transformation and AI adoption. Co-created professional blogging ecosystem (b5media). Leads market positioning, GTM strategy, and investor relations. Most active internal dogfooder — surfaces friction, use cases, and product insights from daily professional use.

AI that finally knows you. The self-knowledge layer for the AI era.

Start with Imprint. Your vault builds itself. Every AI gets smarter about you.

Solid vaults. MCP bridge. Fiduciary custody. Live and shipping.