We're building personal data infrastructure for the age of AI. A place where your assessments, reflections, and growth data live — owned by you, understood by AI, and useful across every tool you use.
The Belief
Right now, your self-knowledge is scattered. A personality assessment here. A coaching report there. Reflections in a journal. Growth plans in a doc. Each app holds a fragment, and none of them talk to each other. We think there's a better way.
What We're Building
SelfActual gives every person a personal vault — a private, portable place where their self-knowledge lives. Assessment results, reflections, AI coaching sessions, growth plans — all structured, all linked, all yours.
On top of that vault, we're building apps that make the data useful. Imprint gives AI a persistent understanding of who you are. Atlas brings your assessments together with an AI coach. Prompter turns reflection into structured self-knowledge.
The key difference: you own the data. Not us. Not the AI. Not a platform. If you leave SelfActual, your vault comes with you. If you grant a coach access to your assessments, they see exactly what you permit — nothing more.
We operate as a data fiduciary. That's not a marketing term — it's an architectural commitment. The system is built so we can't misuse your data, not just a promise that we won't.
Why Now
LLMs are powerful, but they start from zero every time. Personal data — structured, linked, owned by the user — is what turns generic AI into genuinely personalized AI.
GDPR. The EU AI Act. Growing global consensus that people should own their data and control how AI uses it. SelfActual is architecturally aligned with where regulation is headed.
The Solid protocol — a W3C standard for decentralized personal data — has matured enough to build real products on. We're building those products.
The Team
Infrastructure, architecture, product. Building the vault system and platform.
Strategy, partnerships, go-to-market. Connecting the ecosystem.
AI persistence design. Creator of the methodology behind Imprint.
Our Commitments
Not "we respect your privacy." Not "we won't sell your data." You literally own it. It lives in your vault. We're the custodian, not the owner.
AI gets context from your vault at the moment it needs it — then returns results to your vault. No training on your data. No corporate memory store. Read, use, write back, move on.
Every app writes data to your vault in open, structured formats. Switch apps, keep your data. The vault outlives any individual tool — including ours.
We don't ask you to trust our privacy policy. We build systems where misuse is architecturally difficult. Fiduciary design means the structure itself protects you.